What You Don’t Know Can Hurt You
Did you know that diets can actually make you fat? Were you aware that diets alone don´t work? How about this: weight loss doesn´t equal fat loss. These facts may surprise a lot of people but they are true. Of course you would never hear this from infomercials. One of the biggest hurdles we face as health and fitness professionals in mentoring clients towards a healthy diet is dispelling common myths and wives tales concerning nutrition. In fact, much of this misinformation is perpetrated by food manufactures and the diet industry itself.
What Is Good Nutrition?
If you´re confused about what exactly constitutes good nutrition, you´re not alone. In fact, you can read all about it in Norm’s e-book: Stop The Confusion. ( see sidebar ) Consumers are awash in misleading or just plain bad information. Most of the large food manufacturers and these so-called “weight loss programs” have a vested interest in keeping the public at large confused and well, overweight. Powerful, well-funded companies with obscene marketing budgets are routinely promising impossible results if you just drink their shake, take their pill, or do 10 minutes of exercise on their latest wiz-bang gadgets. If it were that easy we would be the fittest nation on earth. In fact we are sliding towards rampant obesity and spiraling ill-health. The diet industry takes in 60 billion dollars a year from people trying to lose weight. It´s no wonder so many people have given up on the idea of a reasonable, healthy lifestyle.
Ready For The New You?
You deserve to have the body you desire. If you are serious about choosing a fitness and nutrition plan that’s right for you, call us at 813.431.1846.
